ABOUT ME
Design shaped by the world, grounded in what works.
My Background
From corporate London to the creative heart of Bali.
I started my career in London at BBC Worldwide, where I got my grounding in design at a scale that demands both creative rigour and commercial thinking. From there I took a leap, moving to Bali and eventually becoming Creative Director for a web design agency based in California, leading the creative output for clients across the US market.
Over a decade working from Bali, immersed in one of the most vibrant creative cultures in the world, I built websites and shaped brand identities for clients across the globe. Surrounded by colour, texture, craft and a slower, more considered way of doing things, it shaped how I think about design ever since.
I'm now back in the UK, bringing that breadth of international experience to small businesses and startups who want their website to properly reflect the quality of what they do.
My approach
Brand and website, built together.
Most designers build around whatever you give them. I don't. Every project includes a brand review. Where needed I'll refine your existing assets, tighten up your visual identity, and make sure everything looks consistent and intentional before a single page is built.
I work in Squarespace because it's the right tool for the businesses I work with. Powerful enough to do everything you need, and straightforward enough that you can manage it yourself after handover. As a fully managed platform, software updates, security and hosting are all taken care of automatically, so once your site is live you can focus on your business rather than worrying about your website. Every project is scoped clearly upfront, delivered within a fixed timeline, and handled entirely by me from first call to launch.
What it's like to work with me
Straightforward, considered, genuinely collaborative
I'm straightforward to work with. You'll always know where things stand, what's coming next, and what I need from you to keep things moving. No jargon, no disappearing acts, just honest communication throughout.
I work with clients across the UK and internationally, entirely remotely. Wherever you are, the process is the same and it's simpler than you might think.
I genuinely love this work. Not just the design part — the problem solving, working out what a brand really needs, and that moment when a client sees their new site for the first time and it finally feels like them. That's what I'm aiming for every time.
Outside of work I'm usually doing the school run and dreaming about my next trip back to Bali with my son.
READY TO START
Let's build something worth finding
If you're ready for a website that looks finished, feels right, and properly reflects the quality of your work — I'd love to hear about your project. Book a free 20-minute discovery call — no pitch, no obligation, just an honest conversation about whether we're the right fit.
Completely free. No strings attached. I'll get back to you within 1–2 business days.